Two tips to follow when choosing a commercial façade for your premises

If you need a commercial façade for your premises, here are two tips to follow.

Use the building's interior design as inspiration for the façade

It is best to base your choice of façade partly on the premises' interior design features. For example, if you have a contemporary-looking office interior, with lots of open space, light colours and modern metal hardware on the furniture, then you might want to opt for metallic cladding for your premises facade, which has the same type of contemporary look. In contrast, if you run a hardware store with a very rustic interior, a façade featuring rough-textured wooden cladding might be more suitable.

It's important to do this, as the façade of your premises will be new customers or clients' first introduction to your business. If its aesthetic differs greatly from that of the interior, this could be disconcerting and won't allow them to quickly familiarise themselves with your brand. Additionally, if the interior of your premises is designed in a way that showcases your brand, but the façade outside does not and appears to have no aesthetic connection to your business, passers-by might be less likely to spontaneously visit your premises, as the façade won't give them a clear indication of what type of business you run.

Ensure that the façade is relatively neutral

There are many very ornate and beautifully made facades that you could potentially use for the exterior of your premises. However, it is usually best to go for a façade whose design is relatively plain and neutral. The reason for this is that whilst, as mentioned, the façade should complement your premises' interior design, you might, over the coming years, decide to update your branding and with it, the interior of your premises so that the design reflects the changes you've made.

If you choose a façade that is highly distinctive and matches a very specific element of the interior of your premises, and you then make significant, expensive changes to your brand and the interior, such that the façade no longer complements the latter, you'll have to update the exterior of the building, along with everything else. This could be very disruptive and costly. In contrast, if the façade's colour or texture complements the current interior but is still quite neutral and plain, you should be able to leave it in place, even if you change the interior quite a bit in the future.